Just in time for the all-important holiday shopping season, the Toy Industry Association (TIA) has launched a new website for consumers that lists the best toys of this year, as selected by toy industry experts. The site, www.toyawards.org, showcases the top toys in twelve (12) product categories that have been nominated for the 2010 Toy of the Year Awards (TOTY). Well-recognized as the “Oscars®” of the toy industry, the coveted awards program is celebrating its tenth anniversary.
Visitors to www.toyawards.org will find descriptions of each TOTY-nominated toy and links to each manufacturer’s website where they can access more detailed information. To help make toy shopping easy, the Toy Awards site features a free, downloadable gift shopping list which parents and caregivers can take with them to stores to aid in selecting the most innovative and desirable toys this holiday season. Kids, parents and caregivers can also identify their favorite toys using an electronic polling system and opt-in to register for one (or more) of eleven (11) prize packages.
“The TOTY Awards showcase the most creative and innovative products as selected by the toy industry itself,” said Stacy Leistner, Vice President, Strategic Communications, TIA. “We want families to have fun looking through the lists of products the toy industry considers to be the ‘best of the best’ and adding their personal favorites to holiday wish lists.”
The TOTY winners will be announced on February 13, 2010 at a banquet and ceremony in New York City, officially kicking off American International Toy Fair (www.toyfairny.com) week. Prize package winners will be announced after February 13, 2010.
I discovered some toys we have had the opportunity to review here on And Twins make 5! were nominated including Elmer's Mythbusters Kit, Moxie Girlz Art-itude Dolls, Zhu Zhu Pets, and Liv Dolls.