On March 26, 2011, turn off your lights at 8:30 pm for Earth Hour, a worldwide collective display of commitment to protect the one thing that unites us all - the planet. This year go beyond the hour by pledging to not only turn your lights off for an hour but by also committing to make ongoing changes in your daily life to reduce you and your families environmental impact on the planet.
Looking for ways to involve the kids in the Earth Hour initiative? The Earth Hour organization has appointed the globally loved animated character Pocoyo as the first Global Kids’ Ambassador of Earth Hour, Beyond the Hour. Pocoyo will reach out to millions of preschool-aged fans across the globe, fostering “Learning through Laughter,” to inform children about environmental issues. Parent and their caregivers can find a fun activity book, promo, screensavers and wallpaper at http://www.pocoyo.com/earth_hour_2011.html .