Network to Donate $1 for each Tweet and Facebook Post about ARMY WIVES this Week to Non-Profit Organization Blue Star Families; More than $9,000 Raised in First Day.
To mark this Sunday’s season five premiere of its hit drama Army Wives, Lifetime has partnered with the social media aid organization BroadCause.com to raise funds for military families in the U.S. As part of the partnership, Lifetime will donate $1 for every Tweet and Facebook post about Army Wives this week to the non-profit organization Blue Star Families. Formed by a group of military spouses in 2008, Blue Star Families raises awareness of the challenges of military family life.
Launched on Monday, Lifetime has already raised more than $25,000 for Blue Star Families through BroadCause.com, the new social media platform designed to activate, accelerate and aggregate passionate communities around cause-based initiatives. Conceived and executed in partnership with the network’s media agency – Horizon Media – and powered by Experience Project, the campaign marks the first time any network has worked with BroadCause.com, a free social networking site where users share their personal stories and experiences. In order to extend the reach and maximize the impact, Horizon Media collaborated with Lifetime to integrate the social cause efforts of this campaign with display media and paid social ads on Facebook and Twitter. In addition, paid media on Twitter is also driving thousands of clicks, retweets and followers for @ArmyWives. As part of the campaign, Lifetime will contribute up to a total of $50,000 to Blue Star Families.
Army Wives’ fifth season will premiere this Sunday, March 6, at 9:00 PM ET/PT. The most successful series in Lifetime’s 27-year history, Army Wives follows the struggles, dreams and friendships of a diverse group of women – and one man – living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico and Catherine Bell.
Immediately following Army Wives at 10:00 pm ET/PT, Lifetime will premiere its all-new reality series Coming Home, featuring U.S. armed forces service members’ surprise family reunions after serving long tours of duty on behalf of the country. In paying tribute to American armed forces personnel and their families, Coming Home will follow the unforgettable and inspiring surprise reunions of members of all five branches of the military with their spouses, children, parents and other loved ones as they return home from active duty throughout the world. Coming Home is hosted by former American Idol finalist Matt Rogers.
Show your support by visiting Broadcause.com and clicking on the Facebook "share your support" and Twitter "tweet your support" buttons today. I did.